Marketing News
  • No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy – SocialTimes
    SocialTimesNo Cookies, No Problem: 4 Ways To Elevate Your Mobile StrategySocialTimesGiven the pure power of its reach and targeting capabilities, mobile should not only be integrated into your marketing strategy, it should be the cornerstone of that strategy. In order to capitalize on the opportunity ahead, there are three things ...and more » ... read more
    Published on 2015-05-28
  • Lackawanna County seeks new slogan – Scranton Times-Tribune
    Lackawanna County seeks new sloganScranton Times-TribuneWithin a month, county officials expect to launch a new marketing program to promote attractions like the Electric City Trolley Museum, the Lackawanna Coal Mine Tour and the parks system to both out-of-towners and locals. Commissioners on Wednesday ...and more » ... read more
    Published on 2015-05-28
  • Six Practical Tips for an Integrated Content Strategy – MarketingProfs.com (subscription)
    MarketingProfs.com (subscription)Six Practical Tips for an Integrated Content StrategyMarketingProfs.com (subscription)Develop a strong foundation by getting your messaging, website, and collateral in place before launching your content marketing strategy. You can avoid the too-busy-to-plan trap by creating the right team and processes to design, develop, and deliver ...and more » ... read more
    Published on 2015-05-27
  • 5 Ways to Resuscitate Your Content Marketing Strategy – The Content Standard by Skyword
    The Content Standard by Skyword5 Ways to Resuscitate Your Content Marketing StrategyThe Content Standard by SkywordFortunately, the key to winning broader reach with your content marketing strategy and benefiting from that time invested in writing is fairly straightforward. It doesn't involve hiring legions of marketers or spending sums of money on advertising; it ... ... read more
    Published on 2015-05-27
  • LAUSD board considers better marketing as it tackles declining enrollment – 89.3 KPCC
    89.3 KPCCLAUSD board considers better marketing as it tackles declining enrollment89.3 KPCCAt the board's Committee of the Whole meeting on Tuesday, members recommended a new marketing campaign to attract and keep more students. The effort could include public television segments, neighborhood door-knocking and promotions of magnet ... ... read more
    Published on 2015-05-27
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Seo News
  • Best practices for direct farm marketing and five things to avoid – Country Guide
    Country GuideBest practices for direct farm marketing and five things to avoidCountry GuideShe says the company has been great for getting their name out there, but she wonders if she should have spent more time and money on getting their website and Facebook page “right,” such as optimizing SEO. “It's a delicate balance of all of these ... ... read more
    Published on 2015-05-28
  • SEO Strategy During A Website Redesign Or Migration – Search Engine Land
    Search Engine LandSEO Strategy During A Website Redesign Or MigrationSearch Engine LandSEO Strategy During A Website Redesign Or Migration. Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process. Thomas Stern on May 27, 2015 at 12:11 pm. 0; More.SEO for Seznam (Czech Republic) in 2015Go-Mash Mobileall 13 news articles » ... read more
    Published on 2015-05-28
  • How Do You Know When It’s Time To Change Your Company’s Name? – Forbes
    ForbesHow Do You Know When It's Time To Change Your Company's Name?ForbesFor example, a podiatry group from Atlanta didn't need the kind of widespread marketing services that would have its name show up in a Google search for planter fasciitis treatment in Phoenix, yet it still wanted to be known as the leading practice in ... ... read more
    Published on 2015-05-28
  • SEO for Seznam (Czech Republic) in 2015 – Go-Mash Mobile
    SEO for Seznam (Czech Republic) in 2015Go-Mash MobileSeo for Seznam Generally, when planning your international SEO strategy, you will find that overall strategies can generally be globalised, but tactics can vary from one search engine to another. In this article, we look at the search engine ...and more » ... read more
    Published on 2015-05-27
  • EPiServer Announces Digital Experience Cloud Spring 2015 – SYS-CON Media (press release)
    EPiServer Announces Digital Experience Cloud Spring 2015SYS-CON Media (press release)Greater performance and simplified URL and SEO management add to the platform's power, ease-of-use and administration. Single sign-on with federated security integrates with enterprise authentication frameworks, to support security best practices.and more » ... read more
    Published on 2015-05-27
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Content News
  • This Brand’s Got A New Content Marketing Ticket To Ride – Forbes
    ForbesThis Brand's Got A New Content Marketing Ticket To RideForbesIn this brand's thirty-eight year history, it never had much focus around consumer marketing. In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for ... ... read more
    Published on 2015-05-28
  • Simplicity and Empathy: The Two Magic Words of High Quality Content Marketing – Business 2 Community
    Business 2 CommunitySimplicity and Empathy: The Two Magic Words of High Quality Content MarketingBusiness 2 CommunityIt's no wonder then that more companies are turning to content marketing. A May 2015 survey in Australia and New Zealand revealed that 64% of businesses there plan to spend more on content marketing in 2015. That number is likely similar, if not higher ...B2B Marketing: Focus on the Big PictureBusiness.comall 2 news articles » ... read more
    Published on 2015-05-28
  • Pentatonix: 5 Secrets To Content Marketing Success – Huffington Post
    Pentatonix: 5 Secrets To Content Marketing SuccessHuffington PostThe goal of content marketing isn't to become an overnight sensation. You have to slowly build an audience and you have to persevere through the content releases that don't go anywhere. Pentatonix has certainly released their share of videos that were ... ... read more
    Published on 2015-05-28
  • Taking Stock of Your Content Marketing Approach – Business 2 Community
    Taking Stock of Your Content Marketing ApproachBusiness 2 CommunityMost people in business seem to understand that content marketing is one of those things that is necessary for people if they wish to succeed and to bring their businesses to the next level. You may be doing many things that are helping your to succeed ...and more » ... read more
    Published on 2015-05-28
  • Content Marketing Belongs on Radio – Radio World
    Content Marketing Belongs on RadioRadio WorldAdvertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients' products or services. Rather than creating 30-second spots for radio or television, agencies ... ... read more
    Published on 2015-05-28
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