Google analytics is easy to install with the right plug-in. This video shows how.
Short video to explain how to insert the Call Rail code and WordPress and connect to analytics.
Call Rail is a way to track phone calls on the website. It’s easy to install and use.
backup buddy is one greatest plug-in for WordPress. Makes it very easy to make backups.
Internet has changed over the years and many people have not kept up with the changes. One of the biggest changes is a CMS also known as a content management system. Today there are three CMS that make up 90% of the market. Joomla!, Drupal and WordPress. WordPress is by far away largest. Google is used by large corporations because it has many powerful plug-ins for high-volume websites.
WordPress is the easiest to use. It is free, and has many login features that are free.
The greatest benefit a WordPress is that the website owner can easily go in and add or change content on their websites. That means if they get an idea three o’clock the morning, they don’t have to contact the programmer or web developer, they just login and make their changes. It’s a very easy system to use. Most people can learn it in one or two days.
Because WordPress is so popular, the search engines know how to search through the WordPress data and organize it in their search engine result pages.
What Google and other search engines have said, is that they want to see more a more publish content. With the old style HTML websites this is more difficult and expensive. But with the new WordPress websites this becomes very easy to do.
Some people write their own articles, sometimes they contracted it out and sometimes both.
Here at Seo plan now we convert the old-style HTML websites to WordPress for people. Here is the price structure:
- Convert an HTML website with images 399.00
- Install and configure SEO plug-ins, configure each page 199.00
- Set up website for mobile devices, iPad, iPhone, android and more 499.00
- Premium web hosting for one year, providing very fast page load speeds 149.00
- set up all Google analytics, webmaster tools, local profiles 129.00
additional services can be provided as needed
Contact us today to discuss your business conversion.
When we talk about forums, there are two main areas. Inbound and outbound. Inbound is where people are coming into your website and using a forum on your website. This can be difficult to start and manage. It works best for areas that need tech support.
If there’s many people coming to ask questions, and a forum is an easier way to answer the questions rather than individual e-mails. A great example of this is bytes for all . They have a forum as their main website.
Because so many people want to make changes and have problems, it’s a perfect setup. They come there and get their answers or get the help they need and there is a soft sell for the premium products. There is also a soft sell for premium membership in the forum. Forums require supervision. A moderator needs to monitor the postings to make sure there is no negative publicity, anger in some cases clarify the posts made by the visitors. It’s even good idea to have several monitors in different time zones to monitor the entire process.
A non-technical forum, like marketing, is hard to get started. Because if there’s not enough visitors and questions asked, that when people come to the forum they think it’s dead and leave. So it takes a certain amount of postings to get to a level where the forum is generating good traffic.
Out bound forums are forums that other people host on their website. This can be an excellent source of business intelligence. You can learn a great deal about your competitors, you can learn what people are saying about your products or services and you can learn about the prospects or customers.
A forum is a great way to start market research. You can yet feedback about features and user preferences. Forums that are narrowly focused provide the best opportunities for learning and discussing your market.
This is also a place where you can build your brand. If you spend time in the forum answering questions in helping people, this will build a reputation for your products and services. Often people in these forums are influential people, and can direct prospects to your website. Often people will go to these forums looking for advice from the regulars who post there. If you have a reputation on that forum, then people will recommend you.
This will also help your search engine marketing. Search engines will detect that you are being recommended and send more traffic. It’s important to invest time in the forums for posting any links to your website. People are very sensitive to spam me links. It’s important to develop the relationship first.
In this article were using that term forum as a generic model. This would really apply to any questions and answer website. Be sure to evaluate the audience carefully before you invest time. For instance Yahoo answers would not have quality prospects for most websites. Linkedin, Quora and others are much more professional.
Some businesses use the forums as a primary tool of marketing. We recommend you use it carefully is a mixture of marketing methods.
I’m amazed how many people contact me asking how to integrate social media into their marketing plan. They read so much about social media and now they want to put it front and center on their plan.
They want to use social networking as the tool that brings in all this new business to their company. But, our philosophy here is research. With proper research and then we can determine the proper plan.
A new report from MarketingSherpa shows where we should put our priorities.
The two areas that make the most difference are organic search and e-mail marketing.
As you can see from this chart, social media ads are almost worthless. Social media is probably one of the worst return on investments a website owner can make. Now that’s not to say that some industries might do very well in social media. If you’re selling cosmetics to teenage girls, social media might be the right place for you. If you have a Non-Profit organization, social media or Facebook is one of the best places you can be. But for the vast numbers of website owners, organic search and e-mail marketing should be their strategic plan.
For a long time we have said that paid search does not convert well. It’s the least attractive way to get traffic to your website. And that traffic stops the minute you stop advertising.
People should use their time and money wisely and build a website that is going to deliver organic search traffic over the long term. They should take the time and build a strategic plan that incorporates offers to get e-mail addresses. With an e-mail database, you increase the conversions and profits.
An e-mail list reminds people that you’re still in business a year later. Done properly it can incorporate the successful methods of drip marketing.
It requires more work to have an e-mail list. It requires more work to put together a plan, a strategy for your clients. It’s more work to think about and research about the type of people who use your product and services. We break those people down into market segments, and then develop e-mail list to those segments, we will have even more success. These numbers in this research are averaged. There are some who were doing much higher in organic search and e-mail marketing.
It our recommendation that website owners not use social media for a megaphone about their business. Social media can be a valuable research tool, to learn what your prospects or customers are talking about. It’s a good way to learn what’s important to them. But it’s not a good way to sell them.
This chart in the research behind it covers hundreds of websites. Let’s not ignore this valuable research. Let’s stop wasting time promoting our products and social media.
Contact us today to discuss how we can work together with you on a strategic plan for your website.
Several things are needed for a successful website. One form of strategy is research.
Here is a basic overview of how research can form the basis of the website.
1) Determine the goals of the website. This is not as obvious as it looks. Often the goals of the website change. As the market conditions change, or the business change, the website needs to reflect that.
2) Decide which products goods or services best lead to these goals. Sometimes a unique or low-priced item is the best to lead in the website display.
3) Decide the minimum market share that is needed need in these products to produce satisfactory profit and return on investment. Sometimes a small amount of a very large market can be enough to produce a good return on investment. But we need to look and see if we can realistically generate the traffic to support this minimum market share.
4) Determine a pricing strategy that would best lead to this profit and return on investment. There are many different choices in a pricing strategy. A pricing strategy may make or break a company on Internet marketing. If were providing software, and our prices $24 per month, and our competition offers free services for under 10 users, then we need to carefully consider our pricing strategy.
5) Forecast probable demand for several years. Often people are only thinking in short term results. But we need to forecast for the longer term as well.
6) Decide the best distribution channels to produce continuous satisfactory sales and profits. The distribution chain is very different with the Internet. Various levels can be eliminated with the Internet. Walmart buys directly from China, and imports the products to the home country. They bypass the exporter, the importer and the distributor. This is one way they can offer such low prices. But today it’s possible for the average consumer to buy direct from China through the eBay channel. So there are many distribution channels to choose from. Sometimes mold will channels are better.
7) Decide on the best promotional strategy. One effective strategy for Internet marketing is free shipping. But we need to look at all the different possibilities and promotion.
8) Anticipate problems that may arise as these decisions are implemented. As part of our plan if we could have contingencies or backup plans, this will also increase our odds of success.
At the end of 2012 there are 200 million websites to choose from. Only those who have invested in a plan will have traffic.
The plan is to most important part of the website. Often the plan could be multifaceted, or multiple plans depending on the audience.
Contact us today to determine the best brand for your website. We can show you how to research and create a plan that increases the value of your website.
Why do we need a marketing plan? Why do we need a plan at all?
People often come to us with the website that has no plan. And they don’t understand why they don’t have much Google traffic.
When we ask them, who are their potential customers, they have indefinite answers.
Sometimes they say anybody between the ages of 18 and 70 who is hungry. That may be okay for McDonald’s, but that does not work very well for the Internet. The Internet is an area of specialization. People want to do business with specialty firms and not general firms. Google wants to provide traffic to experts, not generalists.
Ideally, market research should be done to determine who the potential clients are for the products and services. Once we determine that, then we need to do additional research to find out what these people really want. Often the things they want most are unknown to the website owners. They have a general idea of what they ASSUME people want. But, the more research we have about the specific wants and desires, the more successful the website can be. Then we could make a plan tailored to the wants and desires of the potential customers.
The term marketing, is a term that defines this research and a plan. Achieving goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.
If we don’t know specifically the wants and needs of our potential customers, were stabbing in the dark. And Google is not going to send much traffic for people who were stabbing in the dark.
Many website owners don’t even have goals. What’s the goal of your website? Well, we want to sell more golf clubs. That’s not a goal. That’s a dream. That’s a wish. But it’s not a goal.
We can’t have realistic goals, unless we’ve done some market research and have an idea of what people want or need. Then, we can develop a marketing plan that meets those wants and needs.
Often people just create a bunch of content, that they think people will like, maybe they like, and post it on their website. They do this in an attempt to attract more people to the website. But what type of people are they trying to attract? Are these the correct people we really want? Are they really are ideal customers?
This is why we need a marketing plan. The basis of the marketing plan is to determine who the potential clients are. Part of that process is really to pick the best clients. The best clients may be the most profitable ones. They may be the ones who are easiest to please. They may be the ones who are closest to us. The website owner has to set the criteria to determine who is the best.
If you are a business that wants to sell maternity clothes, you need to decide who your target market is. Younger Muslim women are going to have very different wants and needs than women from Southern California who read Cosmo. So, every website has to have a marketing plan.
Sooner or later, in order to be successful, you need a marketing plan.It’s best if we create the marketing plan before the website is even started. But that rarely happens. Normally it’s an afterthought because Google is not sending any traffic.
Contact us today to talk about your marketing plan.
I am an American now living and working in Philippines, with children in the Asian schools. I can see the Asian model very clearly.
Eastern Europe has much better schools than Asia. They are built on the Russian model. If you want to learn about Asian schools, watch the movie The Three Idiots, it will give you a good understanding.
The Asian model is built upon obedience and conformity. That’s what is stressed at a very young age. Conformity is extremely important. People who do not fit into the social system are outcasts. That starts in childhood. Individual, creative thinking, critical thinking are not encouraged.
For repetitive tasks, the Asian model works much better. But for creative ideas, like software development or web programming, Eastern European workers do a much better job. The quality control is also much better.
So, for jobs like virtual assistance, call centers, e-mail replies, and other simplistic tasks, the Asian model works much better. They are less likely to become bored.
There are different levels in the Asian market place. China and India have the cheapest labor. But they are also the most difficult to work with. They require specific precise instructions, constant monitoring, and often work redo. Quality control of the work produced by these two, in general is poor. Some large corporations have overcome this with quality control department’s. So some customers never see those problems.
Many small business people do not work with large corporations. So, this article is targeted for the small business owner. Remember that in these Asian countries, the top employees all strive to work for big corporations with benefits and high pay.
So, if you’re looking at a freelancer from India or China, be aware that there are many problems associated that work. Make sure you have a very long time line.
Other countries like the Philippines are rapidly expanding because they offer better quality control. The Philippines is unique in that. They are trying to model their culture after America.
The people recognize cultural icons from America, famous sports celebrities, and music. Because they are aligned so closely with America, they are the ideal choice for many business process operations, like call centers.
The creative work like computer programming, still needs to be tightly supervised. More complicated work like modifying a WordPress theme, would be much better done by Eastern Europe. They can work faster, with higher quality control. They also understand first world quality control standards.
Many people are looking for case studies of successful outsourcing operations on the Internet. The fact is that very few exist. And the reason is, this is a secretive business. Most of the clients want privacy. They don’t want people to know how successful they are at outsourcing. This may cause a problem with their stockholders, customers, vendors and competitors. There are many success stories. The fact that matter is – outsourcing is reality in 2012. But there are very few people who are going to report their success.