Five interesting conversion mistakes

      Five interesting conversion mistakes we’ve made and seen How many similarly foolish mistakes are you making with your website? This article is based on the webinar we co-presented with Rand Fishkin from Moz. Rand’s section of the talk has been moved into a separate article, “Does CRO mess up SEO? Or vice … Read moreFive interesting conversion mistakes

Decision Model

Affect – An indefinite term of various meanings – feeling, mood, emotion. Association – Literally: conjunction, connection, combination,. Indefinite term often used to indicate the relation or connection between two or more phenomena, objects or elements. Behavior – A key concept in psychology: it pertains to all activities of the human organism in terms of … Read moreDecision Model

What is Marketing Research ?

Marketing is information about the customer or consumer, or visitor or prospect. It’s the information about the person you are selling to or want to sell to. The research portion is the data collection, the analysis and reporting of the information. It’s that simple. Market research is gathering information about the people who are selling … Read moreWhat is Marketing Research ?

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