When we talk about forums, there are two main areas. Inbound and outbound. Inbound is where people are coming into your website and using a forum on your website. This can be difficult to start and manage. It works best for areas that need tech support.
If there’s many people coming to ask questions, and . . . → Read More: Forums as a marketing tool
I’m amazed how many people contact me asking how to integrate social media into their marketing plan. They read so much about social media and now they want to put it front and center on their plan.
They want to use social networking as the tool that brings in all this new business to their . . . → Read More: Strategic Marketing Plan
The most underused tool in marketing today is the blog. The majority of businesses do not understand how this tool can transform their business. Most business people are successful in the off-line world. But the online world requires a different set of tools.
The blog is a way for people to understand about you and . . . → Read More: Blog Marketing Tool
Several things are needed for a successful website. One form of strategy is research. Here is a basic overview of how research can form the basis of the website.
1) Determine the goals of the website. This is not as obvious as it looks. Often the goals of the website change. As the market conditions . . . → Read More: Research as a Marketing Strategy
Why do we need a marketing plan? Why do we need a plan at all?
People often come to us with the website that has no plan. And they don’t understand why they don’t have much Google traffic.
When we ask them, who are their potential customers, they have indefinite answers.
Sometimes they say anybody . . . → Read More: Marketing Plan for a Website
I have this discussion with clients all the time. How much time and money do I have to spend on my page speed.
When I encourage them to increase the page speed, some people get frustrated. Some people get angry. Because page speed increases are not easy. Some people have already spent considerable resources to . . . → Read More: How Important is Page Speed?
Primary data is the data that you collect yourself. This is the most expensive data.
Secondary data is that which is collected by other people. Sources of secondary data may be, industry associations, specialty companies who sell the data, like marketing companies and others. Secondary data is almost always cheaper to purchase.
By gathering primary . . . → Read More: Secondary vs Primary Data
Marketing is information about the customer or consumer, or visitor or prospect. It’s the information about the person you are selling to or want to sell to.
The research portion is the data collection, the analysis and reporting of the information. It’s that simple. Market research is gathering information about the people who are selling . . . → Read More: What is Marketing Research ?
What people want to today is relationships. Almost every city at one time or another had a discount appliance store. Today they’re gone. Circuit City is gone. Best Buy is on its way out. Borders Books is gone, JCPenney is on the ropes, Sears/Kmart is struggling to hang on. The one thing all of the stores have . . . → Read More: Marketing = Customer Relationships
What Makes A Good Attorney Website
1) If people Google your name, they should be able to find it easily. The name of the firm should be at the top of the results. All the partners should come up at the top of the results if their names are googled as well.
2) You want . . . → Read More: Firm Internet Marketing