SEO Marketing

Close-Out

Glossary — Thu, 17 May 2012 00:28:47 +0000

Close or Closing -(1) In sales, a successful asking-for-the-order resulting in the prospect’s agreement to buy the product or service offered. See: Assumptive Close, Trail Close (2) In advertising, that section of the copy which contains the idea of interest to the advertiser. Sometimes called urge line.

Closed Assortment – An assortment in which the [...]

Clutter

Glossary — Wed, 16 May 2012 00:07:13 +0000

Circulation Rate Base – The circulation that a magazine guarantees as a minimum. Should the circulation drop below this consistently, the publisher will make a pro rate refund.

Circulation Waste – Same as: Waste Circulation

City Zone – The area in which newspaper circulates that is judged to be characteristic of the city as contrasted [...]

Check Payment Ordering System

Glossary — Mon, 14 May 2012 03:52:57 +0000

Chain Store – one of a system of two or more stores of similar type which are centrally owned and managed. In U.S. Census definition four or more such stores are needed to constitute a chain. See: Retailer

Chain Store Law – A name for the Robinson-Patman Act derived from its original intention to protect [...]

Central Buying

Glossary — Fri, 11 May 2012 06:24:43 +0000

Caveat Venditor – The Latin phrase which means “ let the buyer beware”. It denotes the philosophy that the buyer had better take care what he is getting because once the sale is made, the buyer will have no recourse. See: Caveat Venditor

Ceefax – A phonetic rendering of “see facts”, the British Broadcasting Corporation [...]

Cash Flow

Glossary — Mon, 07 May 2012 04:48:20 +0000

Carry Over Effects – In general the influence that is exerted on the sales of future periods by a marketing expenditure today. There is evidence enough to support a conclusion that an expenditure such as for a short advertising campaign may have a continuing effect indefinitely. The strength of the effect is dependent on so [...]

Cannibalizing a Market

Glossary — Fri, 04 May 2012 00:28:49 +0000

Cannibalizing a Market – What happens when a new form of a product, instead of producing new business from market segments not before reached, eats into the volume already enjoyed from the existing product, so that no sales increase occurs. This did occur with Maxwell House Instant Coffee when Maxim Instant Coffee was introduced, until [...]

Call Purchase

Glossary — Wed, 02 May 2012 12:21:24 +0000

Business Statistics – Published biennially by the Department of Commerce, it provides a historical record of the data series that appear monthly in the Survey of Current Business.

Busorama – Transit Advertising illuminated panels carried on top of buses and back-lighted with fluorescent tubes. They run the length way of the bus.

Bus Package Express [...]

Business Cycle

Glossary — Mon, 30 Apr 2012 05:43:42 +0000

Budget – Any projection or plan of receipts and expenditures over a given period of time. See: Cash Budget, Merchandise Budget, Sales Budget

Budget-Book Sale – The customer contracts for a certain amount to be paid back on a regular basis with a small carrying charge. The customer is given a book containing coupons in [...]

Firm Internet Marketing

SEO_Guy — Sun, 29 Apr 2012 10:08:09 +0000

What Makes A Good Attorney Website

1) If people Google your name should be able to find it easily. The name of the firm should be at the top of the results. All the partners should come up at the top of the results if their names are googled as well.

2) You want to [...]

Brand Image

Glossary — Thu, 26 Apr 2012 23:35:03 +0000

Brand Image – How people in the market perceive the identifying marks of the product, rather than the characteristics of the product itself. Thus, the Brand may convey an impression of economy, status, high value, etc. Recognizing this aspect, many marketers engage in considerable study before deciding on a name for a product which they [...]