1) Marketing-
- Overall plan
- Targeted Prospect surveys
- Website with analytics data
- Feedback mechanism for marketing
- USP – Unique Selling Proposition
- Feedback on USP (proof of concept)
- Pricing
2) Competitor analysis
- Complete listings
- SWOT analysis
- Financials
- History
3) Projections
- Cash Flow
- P&L
- Investor returns
Everything else is fluff.
This is a basic outline. The most important area is section one. This is often skipped. A web property is no different than any other bossiness. It needs careful thought and planning.
