Action Planning

Acquisition Value – The buyer’s perceptions of the relative worth of a product or service to them. It is formally defined as the subjectively weighted difference between the most a buyer would be willing to pay for the item less the actual price of the item. Across the Board – A designation for a broadcast program … Read more

Accredited List

Account Group – The members of the various advertising agency functional departments (such as account management, creative, media planning, research, traffic, etc.) who are assigned to work on an ongoing basis on the projects related to a particular agency client. Account Opener– The gift offered by a bank or savings and loan association to a … Read more

Google Ranking Explained

Video explaining Google ranking People are talking about the Google Panda update. Because Panda has changed so many websites. A top SEO expert in America estimates that 90% of all American websites have been affected by Panda. What many people do not understand, is that Panda is the second part of the major change. The … Read more

Access Time

Accelerated Development – The process of speeding up the new product development process. Development can be accelerated in a number of ways, such as speeding up the development process, eliminating unnecessary steps, undertaking two or more development tasks in parallel, or eliminating or minimizing decision-making delays. Acceleration Principle– A postulation in economics that society’s stock of … Read more

Absolute Threshold

Marketing Terms Dictionary AAA – Abbreviation for: American Academy of Advertising, the professional organization of practitioners and teachers of advertising interested in furthering advertising education. AAAA– Abbreviation for: American Association of Advertising Agencies, the national Association of Advertising Agencies. AAF– Abbreviation for: American Advertising Federation, a federation of association of advertisers, agencies, media, advertising, clubs, … Read more

Search

America is switching from a location-based economy to an Internet economy. The rest of the world is also changing over on a slower scale. Search is the most powerful way to connect with customers. This new form called inbound marketing has changed the face of business. People who search and find your website will be … Read more

SEO Code of Conduct and Ethics

We will always be truthful to the client. We will carefully evaluate the scope of the work and give a reasonable estimate. We will not make frivolous promises. We will not harm the client’s website. This means poor computer code, wrong settings or any general errors. We will not knowingly create copyright violations or use … Read more

Knocking Out your Competition

Many website owners want to be in the e-commerce business. They want to sell their products and services on the Internet. After they have their website built, some even have some initial success in selling, then they find they are no longer ranking on Google. There is a large amount of competition for their products … Read more