Business Cycle

Bribe – A payment made to buyers to influence their purchase decisions. Bridal Registry – In retailing, a system which provides for the listing of the bride-to-be’s selection of china, linens, and other patterns, and maintains a record of what has already been purchased as gifts so the duplication can be avoided. The store favored … Read more

Firm Internet Marketing

What Makes A Good Attorney Website 1) If people Google your name, they should be able to find it easily. The name of the firm should be at the top of the results. All the partners should come up at the top of the results if their names are googled as well. 2) You want … Read more

Brand Image

Bounce Back Offer – A coupon or other selling device included in a customer ordered product, premium, refund, or other package that attempts to sell more of the same or another product to the recipient. Boundary Spanning – A concept describing job tasks or responsibilities beyond the traditional managerial area. Boundary spanning can be internal … Read more

Web Programmer Problems

There are problems associated with hiring programmers and freelancers without proper supervision. Jane contacted us about how to improve the conversions on her website. Also she wanted to start using Pay Per Click. But she did not have any landing pages done yet. She had a WordPress blog and was very excited about a new … Read more

Blind Ad

B/L – Abbreviation for: Bill of Lading, a document issued by a carrier to a shipper as a receipt and a contract governing the transportation and delivery goods. If made negotiable, the original carries a title to the goods. Distinguish from: Waybill Black Box – Any generally mysterious instrument used in the decision-making process, such … Read more

Bid Peddling

Belief – 1. (consumer behavior definition) A cognition or cognitive organization about some aspect of the individual’s world. Unlike an attitude, a belief is always emotionally or motivationally neutral. 2.  Very basic ideas about the central values of life, such as morality, to which a person adheres generally out of pure faith or intuition. See: … Read more

Basic Stock

Basement Store – Originally in the basement of a Department Store, to which bargain merchandise was consigned, the concept has grown to mean any part of the store which specializes in merchandise priced to go easy on the average Consumer’s budget. Sometimes called budget store or budget departments. See: Automatic Basement Base Period – A … Read more

Bait Advertising

Bait Advertising – An unethical and frequently illegal practice sometimes used by retailers in which a product is advertised at n extremely low price, but when a customer wants to buy the item, the sales clerk refuses to sell it, using every persuasive power at his command to disparage it and to switch the costumer … Read more

Back-Door Selling

Average – Usually used interchangeably with Arithmetic Mean, which is found by summing a group of numbers and dividing by the number of items. It is important to know the data from which the average is derived before concluding anything from it. (2) Any of the several Measures of Central Tendency. Average Cost – Total … Read more

Audited Sales

Atmosphere – The physical characteristics of the store such as architecture, layout, signs and displays, color, lighting, temperature, noise, and smells creating an image in the customer’s mind. Atmospheric – The store architecture, layout lighting, color scheme, temperature, access, noise, assortment, prices, special events, etc., that serve as a stimuli and attention attractors of consumers … Read more