Brand Image

Bounce Back Offer – A coupon or other selling device included in a customer ordered product, premium, refund, or other package that attempts to sell more of the same or another product to the recipient. Boundary Spanning – A concept describing job tasks or responsibilities beyond the traditional managerial area. Boundary spanning can be internal … Read moreBrand Image

Blind Ad

B/L – Abbreviation for: Bill of Lading, a document issued by a carrier to a shipper as a receipt and a contract governing the transportation and delivery goods. If made negotiable, the original carries a title to the goods. Distinguish from: Waybill Black Box – Any generally mysterious instrument used in the decision-making process, such … Read moreBlind Ad

Audited Sales

Atmosphere – The physical characteristics of the store such as architecture, layout, signs and displays, color, lighting, temperature, noise, and smells creating an image in the customer’s mind. Atmospheric – The store architecture, layout lighting, color scheme, temperature, access, noise, assortment, prices, special events, etc., that serve as a stimuli and attention attractors of consumers … Read moreAudited Sales

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