Brand Image

Bounce Back Offer – A coupon or other selling device included in a customer ordered product, premium, refund, or other package that attempts to sell more of the same or another product to the recipient. Boundary Spanning – A concept describing job tasks or responsibilities beyond the traditional managerial area. Boundary spanning can be internal … Read moreBrand Image

Blind Ad

B/L – Abbreviation for: Bill of Lading, a document issued by a carrier to a shipper as a receipt and a contract governing the transportation and delivery goods. If made negotiable, the original carries a title to the goods. Distinguish from: Waybill Black Box – Any generally mysterious instrument used in the decision-making process, such … Read moreBlind Ad

Bid Peddling

Belief – 1. (consumer behavior definition) A cognition or cognitive organization about some aspect of the individual’s world. Unlike an attitude, a belief is always emotionally or motivationally neutral. 2.  Very basic ideas about the central values of life, such as morality, to which a person adheres generally out of pure faith or intuition. See: … Read moreBid Peddling

Basic Stock

Basement Store – Originally in the basement of a Department Store, to which bargain merchandise was consigned, the concept has grown to mean any part of the store which specializes in merchandise priced to go easy on the average Consumer’s budget. Sometimes called budget store or budget departments. See: Automatic Basement Base Period – A … Read moreBasic Stock

Audited Sales

Atmosphere – The physical characteristics of the store such as architecture, layout, signs and displays, color, lighting, temperature, noise, and smells creating an image in the customer’s mind. Atmospheric – The store architecture, layout lighting, color scheme, temperature, access, noise, assortment, prices, special events, etc., that serve as a stimuli and attention attractors of consumers … Read moreAudited Sales

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