Artificial Obsolescence

Agency Cost – The dollar reduction in welfare experienced by the principal due to inherent nature of the agency relationship with management. Agency of Record (AOR) – An advertising agency assigned specific media buying responsibilities by a client. Agency Theory – A theory of the firm that seeks to explain corporate activities as arising out … Read more

SEO Whitehat & Panda Friendly Methods Only

  The problem with many websites today, is they’re running into problems with Google’s Panda. Websites that once were ranking are no longer getting any traffic. Website owners are confused and they don’t understand. Some website owners do not understood much of the website stuff. This is because they are dependent to hired programmers or … Read more

Bottom Up Technique

Body Type – The kind of type ordinarily used for reading matter, as distinguished form display type which is used for headlines. Bogus Work – The work done as required by some union contracts in which compositors reset advertisements for which the publication has received Mats or Plates. The reset material is not used for … Read more

Blind Ad

Biogenic Needs – Same as: Primary Needs Bipolar Adjectives – The pair of adjectives that define the opposite ends of the variations in an attitude.                                             See: Semantic Differential Scale Bird Dog – An … Read more

Administered Prices

Adjacencies Plan – A store layout plan that determines which categories of merchandise will be placed adjacent to each other. Adjacency – A program immediately preceding or following a specific Broadcast time period or program. Adjustment – (1) The satisfying of a customer’s claim that a shipment was not as ordered or that the price was … Read more