Cannibalizing a Market

Cannibalization – The loss of sales in the established products experience by a firm resulting from its own introduction of new products that are partial or complete substitutes .That is, the new product “steals” some of the sales of the established product. Cannibalizing a Market – What happens when a new form of a product, … Read more

Buyer Behavior

Business Service –  the intangible product 9service), such as banking and maintenance, that is purchased by organizations that produce other products. It is a type of industrial product. Business-to-Business Advertising – An area of advertising for products, services, resources, materials and supplies purchased and used by business. This area includes: 1. industrial advertising which involves … Read more