Month: May 2012

Cannibalizing a Market

Cannibalization – The loss of sales in the established products experience by a firm resulting from its own introduction of new products that are partial or complete substitutes .That is, the new product “steals” some of the sales of the…

Buyer Behavior

Business Service –  the intangible product 9service), such as banking and maintenance, that is purchased by organizations that produce other products. It is a type of industrial product. Business-to-Business Advertising – An area of advertising for products, services, resources, materials…