Cannibalization – The loss of sales in the established products experience by a firm resulting from its own introduction of new products that are partial or complete substitutes .That is, the new product “steals” some of the sales of the…
Month: May 2012
Buyer Behavior
Business Service – the intangible product 9service), such as banking and maintenance, that is purchased by organizations that produce other products. It is a type of industrial product. Business-to-Business Advertising – An area of advertising for products, services, resources, materials…
