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Market Share – Syn: Brand share/Penetration The current or future (desired) sales of a company ( or of one or more of its products or brands) in a particular locality, area, or country, divided by the total sales of all competitive comparison, products or brands. As the definition suggests, there are many different kinds of … Read more
Consumer Protection Groups – Syn: Consumer unions/Consumer councils See: Consumer unions Consumer Protection Legislation – Laws that have primary objectives of protecting consumers and buyers against among other things, misleading advertising and dangerous products and services. This legislation varies widely by country. See also: Consumer unions Consumer Unions – Syn: Consumer councils/Consumer protection groups Consumers … Read more
Brainstorming – Brainstorm: a sudden, often “unconnected” notion. Method of generating ideas in a group based upon unrestrained thinking and maximum use of imagination. Usually members of the group come up with as many ideas as possible by building on each others’ ideas. Afterwards a selection of what is useful is made. A brainstorming session … Read more
Admap -Monthly British magazine, published by Admap Publication 944 Earlham St., London WC2H 9LA). Founded in 1964 “to be the forum for the best thinking in advertising and marketing theory and practice, for decision makers in advertising and those who aid them in making their decisions.” Advertising Age – American trade journal; frequently abbreviated as … Read more
Dollar-Bill Size Coupon – A coupon about the size of paper money. Frequently part of a Print Medium Advertisement to be cut out and presented at the store when the item is purchased. See: Couponing, Punch-Card Coupon Dollar Control – That type of control exemplified by the “open-to-buy” concept. A control in gross dollars amounts. … Read more
SEO company is a broad term that covers many areas. SEO companies are often considered unethical or shady. The reason for this is methods that some people have used over the years are unethical. The broad definition, is that SEO is: A way to get more traffic to the website. This is what most people … Read more