Month: August 2012

Marketing Plan for a Website

Why do we need a marketing plan? Why do we need a plan at all? People often come to us with the website that has no plan. And they don’t understand why they don’t have much Google traffic. When we…

Recession

Prosperity – Riches: the financial success of a person, class of people, or country. Prosperity is characterized by a high level of economic activity, employment, and levels of investment. See also: Standard of living Purchasing Power – The financial means…

Economies of Scale

Economics – The scientific study of the allocation of scarce resources under unlimited and competitive use. See also: Econometrics/Demand/Supply/Scarcity Economies of Scale – Reduction in average production costs due to increased output, higher internal production, a merger with another company,…

Business Barometer

Aggregation – Aggrare (Latin)= add to. The collection of primary data in an aggregate (=cluster). Generally, the objective of aggregation is to provide findings in an abbreviated form. For example, national incomes and price indices are aggregated, in contrast to…

Subscriber

Poster – A printed advertisement in both large and small format (size standards vary by country)located generally in officially permitted positions on walls, buildings, stations. The target group comprises those who physically pass in the immediate vicinity or “passing trade.”…

Pilot Issue/Pilot

Controlled Circulation – The distribution of a printed medium to people defined by the medium publisher as (part of) his market. In some countries the controlled circulation of media may only be given to those who have requested receipt of…

Public Relations

Jingle – Syn: Tune 1. Music and text combined in a commercial generally sung, and possessing an attractive rhythm. 2. Commercial that is completely musical 3. Tune that, for years after a commercial has been shown, is still associated with…

Shopping Behavior

Recreational shopping – Syn: Fun shopping See: Fun Shopping Retail Price Index – An index providing periodic reviews of the changes in retail prices in certain sectors or geographical regions. See also: Consumer Price Index Retail trade – All outlets…