Decision Model

Affect – An indefinite term of various meanings – feeling, mood, emotion. Association – Literally: conjunction, connection, combination,. Indefinite term often used to indicate the relation or connection between two or more phenomena, objects or elements. Behavior – A key concept in psychology: it pertains to all activities of the human organism in terms of … Read moreDecision Model

Communication Science

Channel – The means used to transmit communications. Channels include radio, TV, the press, and books. Channels differ from one another according to the following characteristics: capacity; effectiveness; structure; and function. See also: Communication/Mass Communication Communication – The flow of information from one person to another (s). Each announcement, report or item of news can … Read moreCommunication Science

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