Month: November 2012

Forums as a marketing tool

When we talk about forums, there are two main areas. Inbound and outbound. Inbound is where people are coming into your website and using a forum on your website. This can be difficult to start and manage. It works best…

Strategic Marketing Plan

I’m amazed how many people contact me asking how to integrate social media into their marketing plan. They read so much about social media and now they want to put it front and center on their plan. They want to…

Incidental Learning

Aided Recall – The technique of provoking the remembrance of a subject ( in an interview and/or research) by offering that subject specific referents as in (having shown him a list of words), “What words have you seen that started with…

Perceptual Mapping

Perception – Perceptio (Latin) =reception, understanding, insight. Getting to know the world around us by making use of all senses. Perception does not refer solely to the sense of sight (as is commonly thought) but also to hearing, smell, and…