Consumer Sales Promotion

Consummatory Purpose – The purpose of a message is accomplished at the moment of its consumption when received. See: Instrumental Purpose Consumption – The destruction of the utilities embodied in goods and services. Consumption Function – The relation of personal expenditures to income at different levels of income. See:Propensity to Consume Consumer Sales Promotion – … Read more Consumer Sales Promotion

Call Sale

Cadre – A salesperson who receives a relatively large amount of latitude, support, and attention from his or her sales manager. Cadres receives special treatment from their managers because they are perceived to be particularly competent, motivated, trustworthy. In return for the special treatment, cadres are expected to perform assignments that are outside the formal … Read more Call Sale

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