Consumer Sales Promotion

Consummatory Purpose – The purpose of a message is accomplished at the moment of its consumption when received. See: Instrumental Purpose Consumption – The destruction of the utilities embodied in goods and services. Consumption Function – The relation of personal expenditures to income at different levels of income. See:Propensity to Consume Consumer Sales Promotion – … Read more

Conclusive Research

Concentration – The degree to which a small number of firms in an industry account for a large proportion of the economic activity of that industry. Frequently used as one factor for determining the existence of Monopoly elements in the industry. Because it has been the basis for Anti-Trust activity, major firms in an industry … Read more

Call Sale

Cadre – A salesperson who receives a relatively large amount of latitude, support, and attention from his or her sales manager. Cadres receives special treatment from their managers because they are perceived to be particularly competent, motivated, trustworthy. In return for the special treatment, cadres are expected to perform assignments that are outside the formal … Read more

Area Sampling

Arbitrage – the simultaneous purchase and sale of the same commodity or security in two different markets in an attempt to profit from price differences in the two markets. Arcade Shopping Center – An enclosed shopping area with a number of stores in lanes under archways and with one roof overhead. Area of Dominant Influence … Read more