Media Model – A mathematical formula (or computer algorithm) used in combination with audience data from a specific media vehicles to estimate the reach, frequency, and exposure distribution of alternative media schedules. Media Planning – The advertising agency function that involves the determination of advertising objectives, advertising strategies, and advertising tactics relating to the advertising … Read more

Master Carton

Mark up Table – A tabulation giving markup percentage on cost price with the corresponding markup percentage on retail price. Master Carton – A container that ids used primarily to protective purpose in transportation and warehousing. It contains multiple, usually identical, products that may be individually packaged for resale. Master Production Schedule – A detailed … Read more

Marketing of Services

Marketing of Services – The organizational structure for the marketing of intangible services is the same as, or similar to, the marketing of tangible products. The term product as used in the organizational definitions in this dictionary can be read to mean services as well. Also, the term production refers to manufacturing, assembly or other … Read more

Market Share

Market Share – (geography definition) A proportion of total sales in a market obtained by a given facility or chain. 2. (strategic marketing definition) The proportion of the total quantity or dollar sales in a market that is held by each of the competitors. The market can be defined as broadly as the industry, or … Read more