Buyer Behavior

Business Service –  the intangible product 9service), such as banking and maintenance, that is purchased by organizations that produce other products. It is a type of industrial product. Business-to-Business Advertising – An area of advertising for products, services, resources, materials and supplies purchased and used by business. This area includes: 1. industrial advertising which involves … Read more Buyer Behavior

Brand Image

Bounce Back Offer – A coupon or other selling device included in a customer ordered product, premium, refund, or other package that attempts to sell more of the same or another product to the recipient. Boundary Spanning – A concept describing job tasks or responsibilities beyond the traditional managerial area. Boundary spanning can be internal … Read more Brand Image

Blind Ad

B/L – Abbreviation for: Bill of Lading, a document issued by a carrier to a shipper as a receipt and a contract governing the transportation and delivery goods. If made negotiable, the original carries a title to the goods. Distinguish from: Waybill Black Box – Any generally mysterious instrument used in the decision-making process, such … Read more Blind Ad

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