Author: Joe Knapp

Content Publishing System

marketing-plan for seo

Plan for Results This chart shows how content is created. First comes a strategic plan. Management must decide what is the best strategy to attract visitors and search engine attention. After they have a strategy, a content plan is created.…

Ideal Website Team

Flowchart for SEO 2014

This chart illustrates how the strategic planner acts as a project coordinator between the various teams. The strategic planner orders market research, works with the analytics people, and the paid advertising services. The content director is responsible for all the…

Google On-Page Factors

Title Tags The title tag is probably the most important factor on the webpage. Without it, it’s unlikely the page will ever rank. Search engines use this is a major guideline to determine what the content is about. They use…

What Google is not telling you

The world is changed. Google has put in place a new system in the last 12-18 months. The system is known as Panda and Penguin. These changes have completely upset the SEO industry, and millions of websites. This is the…