Plan for Results This chart shows how content is created. First comes a strategic plan. Management must decide what is the best strategy to attract visitors and search engine attention. After they have a strategy, a content plan is created. The content plan contains information about the existing content, new content, link bait content and … Read more
This chart illustrates how the strategic planner acts as a project coordinator between the various teams. The strategic planner orders market research, works with the analytics people, and the paid advertising services. The content director is responsible for all the content that goes in the website. So the market research is given to the content … Read more
An American website owner writes the following: ————– Hi, I am a webmaster that has been developing websites for about 5 years now. I really haven’t has any problems with getting any of my websites to the front page or to the top of all three of the major search engines until now! I have … Read more
Title Tags The title tag is probably the most important factor on the webpage. Without it, it’s unlikely the page will ever rank. Search engines use this is a major guideline to determine what the content is about. They use this to determine where to categorize the content in their search engine. This is why … Read more
The world is changed. Google has put in place a new system in the last 12-18 months. The system is known as Panda and Penguin. These changes have completely upset the SEO industry, and millions of websites. This is the biggest change in the last 10 years for online marketing. Aaron Wall has estimated that … Read more
Google analytics are the most popular, but an alternative to them is Clicky. It also complements GA very well. This video shows how to install it on a WordPress installation.
Using Google’s Gmail login, it’s easy to connect analytics with Adwards.
Step-by-step guide for beginners on how to add webmaster tools to website.
If the user was set up as a plain user, it may be necessary to change them to administrator. This video explains how.
To share Google analytics with consultants it’s necessary to add users to analytics.