Author: Joe Knapp

Convert Website to WordPress

Internet has changed over the years and many people have not kept up with the changes. One of the biggest changes is a CMS also known as a content management system. Today there are three CMS that make up 90%…

Forums as a marketing tool

When we talk about forums, there are two main areas. Inbound and outbound. Inbound is where people are coming into your website and using a forum on your website. This can be difficult to start and manage. It works best…

Strategic Marketing Plan

I’m amazed how many people contact me asking how to integrate social media into their marketing plan. They read so much about social media and now they want to put it front and center on their plan. They want to…

Research as a Marketing Strategy

Several things are needed for a successful website. One form of strategy is research. Here is a basic overview of how research can form the basis of the website. 1) Determine the goals of the website. This is not as…

Marketing Plan for a Website

Why do we need a marketing plan? Why do we need a plan at all? People often come to us with the website that has no plan. And they don’t understand why they don’t have much Google traffic. When we…