Author: SEO_Guy

Web Programmer Problems

There are problems associated with hiring programmers and freelancers without proper supervision. Jane contacted us about how to improve the conversions on her website. Also she wanted to start using Pay Per Click. But she did not have any landing…

Bait Advertising

Bait Advertising – An unethical and frequently illegal practice sometimes used by retailers in which a product is advertised at n extremely low price, but when a customer wants to buy the item, the sales clerk refuses to sell it,…

Back-Door Selling

Average – Usually used interchangeably with Arithmetic Mean, which is found by summing a group of numbers and dividing by the number of items. It is important to know the data from which the average is derived before concluding anything…

Audited Sales

Atmosphere – The physical characteristics of the store such as architecture, layout, signs and displays, color, lighting, temperature, noise, and smells creating an image in the customer’s mind. Atmospheric – The store architecture, layout lighting, color scheme, temperature, access, noise,…

Artificial Obsolescence

Agency Cost – The dollar reduction in welfare experienced by the principal due to inherent nature of the agency relationship with management. Agency of Record (AOR) – An advertising agency assigned specific media buying responsibilities by a client. Agency Theory…

SEO Whitehat & Panda Friendly Methods Only

  The problem with many websites today, is they’re running into problems with Google’s Panda. Websites that once were ranking are no longer getting any traffic. Website owners are confused and they don’t understand. Some website owners do not understood…

Bottom Up Technique

Body Type – The kind of type ordinarily used for reading matter, as distinguished form display type which is used for headlines. Bogus Work – The work done as required by some union contracts in which compositors reset advertisements for…

Blind Ad

Biogenic Needs – Same as: Primary Needs Bipolar Adjectives – The pair of adjectives that define the opposite ends of the variations in an attitude.                              …

Administered Prices

Adjacencies Plan – A store layout plan that determines which categories of merchandise will be placed adjacent to each other. Adjacency – A program immediately preceding or following a specific Broadcast time period or program. Adjustment – (1) The satisfying of…

Action Planning

Acquisition Value – The buyer’s perceptions of the relative worth of a product or service to them. It is formally defined as the subjectively weighted difference between the most a buyer would be willing to pay for the item less the…