Web Programmer Problems

There are problems associated with hiring programmers and freelancers without proper supervision. Jane contacted us about how to improve the conversions on her website. Also she wanted to start using Pay Per Click. But she did not have any landing pages done yet. She had a WordPress blog and was very excited about a new … Read more

Bait Advertising

Bait Advertising – An unethical and frequently illegal practice sometimes used by retailers in which a product is advertised at n extremely low price, but when a customer wants to buy the item, the sales clerk refuses to sell it, using every persuasive power at his command to disparage it and to switch the costumer … Read more

Back-Door Selling

Average – Usually used interchangeably with Arithmetic Mean, which is found by summing a group of numbers and dividing by the number of items. It is important to know the data from which the average is derived before concluding anything from it. (2) Any of the several Measures of Central Tendency. Average Cost – Total … Read more

Audited Sales

Atmosphere – The physical characteristics of the store such as architecture, layout, signs and displays, color, lighting, temperature, noise, and smells creating an image in the customer’s mind. Atmospheric – The store architecture, layout lighting, color scheme, temperature, access, noise, assortment, prices, special events, etc., that serve as a stimuli and attention attractors of consumers … Read more

Artificial Obsolescence

Agency Cost – The dollar reduction in welfare experienced by the principal due to inherent nature of the agency relationship with management. Agency of Record (AOR) – An advertising agency assigned specific media buying responsibilities by a client. Agency Theory – A theory of the firm that seeks to explain corporate activities as arising out … Read more

SEO Whitehat & Panda Friendly Methods Only

  The problem with many websites today, is they’re running into problems with Google’s Panda. Websites that once were ranking are no longer getting any traffic. Website owners are confused and they don’t understand. Some website owners do not understood much of the website stuff. This is because they are dependent to hired programmers or … Read more

Bottom Up Technique

Body Type – The kind of type ordinarily used for reading matter, as distinguished form display type which is used for headlines. Bogus Work – The work done as required by some union contracts in which compositors reset advertisements for which the publication has received Mats or Plates. The reset material is not used for … Read more

Blind Ad

Biogenic Needs – Same as: Primary Needs Bipolar Adjectives – The pair of adjectives that define the opposite ends of the variations in an attitude.                                             See: Semantic Differential Scale Bird Dog – An … Read more

Administered Prices

Adjacencies Plan – A store layout plan that determines which categories of merchandise will be placed adjacent to each other. Adjacency – A program immediately preceding or following a specific Broadcast time period or program. Adjustment – (1) The satisfying of a customer’s claim that a shipment was not as ordered or that the price was … Read more

Action Planning

Acquisition Value – The buyer’s perceptions of the relative worth of a product or service to them. It is formally defined as the subjectively weighted difference between the most a buyer would be willing to pay for the item less the actual price of the item. Across the Board – A designation for a broadcast program … Read more