Blind Ad

B/L – Abbreviation for: Bill of Lading, a document issued by a carrier to a shipper as a receipt and a contract governing the transportation and delivery goods. If made negotiable, the original carries a title to the goods. Distinguish from: Waybill

Black Box – Any generally mysterious instrument used in the decision-making process, such as an executive’s mind. The business world is constantly probing such units in an attempt to discover the laws or principles which make them effective.

Black Light – Ultra Violet lightning that causes phosphorescent paints to glow.

Black Market – The availability of merchandise at higher than ordinary prices when difficult or impossible to purchase it under normal market circumstances. This commonly involves illegal transactions.`

Blank Dummy – A full-size, practical mock-up model of a display, without lettering or art.

Blanket Brand -Same as: Family Brand

Blanket Order – A buying agreement to acquire a certain proportion of requirements for repetitive items from one supplier during a given, usually one year. The terms negotiated will hold for the period. Same as: Open-End Order, Yearly Order See: System Contracting

Blanket Pricing Agreement – A purchasing agreement whereby the buyer’s orders for anticipated time period requirements are placed in advance, the seller agreeing to make shipments as wanted at the contract price through out the contract’s duration. See: Blanket Order, Incremental Pricing Agreement

Blanket Rate – A common transportation rate covering a large geographic area. Same as: Group Rate

Blanking – A white paper border surrounding the area of a poster devoted to copy. Sets off the poster design within the poster molding

Bleed – (1) Extending an illustration to one or more edges of a printed page, leaving no margin. Designated as one-,two-, three-, and four-side bleed. (2) Running the design on a poster panel right to the molding without any blanking at top or sides. (3) Unwanted wandering of camera image into wrong area.

Bleed Advertisement – The print ads or brochures for which the color, graphics, and/or artwork extends to the edge of the page. Such pages have no unprinted margins and borders and are usually sold at a premium price.

Blind Ad – A want ad in which only the job is listed and the identity of the employer is concealed by using a box number for replies, either at the newspaper or at the post office. See: Open Ad

Blind Bidding – A practice in the motion-picture industry in which theaters must bid competitively for films that are not yet completed. May be in opposition to our Anti-Trust Laws. See: Block Bidding, Product Splitting

Blind Check – A system for checking quantities of incoming goods by having the receiving clerk fill in the number received on a form which then goes to the accounting department for comparison with the invoice.

Blind Items – Mainly unusual items which can carry a higher-than- normal Margin because of special and only occasional appeal to customers who are more interested in filling their requirements than they are in price.

Blind Products – Same as: Blind Items

Blister Pack – A way of packaging in which a preformed hollow of plastic holds merchandise to a card. Used mainly for relatively small items. Same as: Bubble Card

Block – (1) A wood or other material base on which a plate is mounted to make it the same height as the type used. (2) In Broadcast Media, the same period from day to day, or a group of consecutive time periods.

Block Bidding – A practice in the motion-picture industry in which theaters must take films of little popularity in order to get hits. Suspect under our Anti-Trust Laws. See: Blind Bidding, product Splitting

Block Booking – A practice in the film distribution Industry whereby theaters are forced to accept less popular films in order to get more popular or hit films.

Block Plan – A store layout plan that lineates the actual sizes, shapes, and locations of all store components.

Block Programming – An attempt by a TV station to hold an audience during an entire evening by starting out with the top show and following it with similar type of programs.

Blocked Currency – A currency regulated by its government in a manner that precludes it being taken out of the country or converted to other currencies.

Blow-up – A greatly enlarged reproduction of printed matter, a drawing, or a photograph.

Blueline – A print of an ad, brochure, or other advertising materials produced on photosensitive paper (hence the blue color). It is used to confirm the location of all artwork, headlines, graphics, and text components before printing.

Blue Sky– term often applied to designs or thinking that is so extreme that the boundaries of possibility seem to have exceeded.

Blunder – An error that arises when editing, coding, key punching, or tabulating data.

Boards – A colloquial umbrella term which includes posters and painted bulletin

Body Copy – The main portions of verbal matter in an advertisement, as distinct from headlines, sub headlines, etc. 2. the text of a piece of print advertising that provides more detailed information than provided by headlines and subheads.

Body Language – The nonverbal signals communicated in sales interactions through facila expressions, arms, legs, and hands.

Body Type – The kind of type ordinarily used for reading matter, as distinguished form display type which is used for headlines.

Bogus Work – The work done as required by some union contracts in which compositors reset advertisements for which the publication has received Mats or Plates. The reset material is not used for printing.

Boiler Plate – Pages in Stereotype, sometimes including news and advertisements, supplied to small weeklies by news syndicates to help cut the cost of composition.

Boldface Type – A type face which prints so that it stands out prominently. Generally has thicker lines than that usually found in the body of copy. In contrast to: Lightface Type

Bolt – A roll of cloth. A usual unit in which cloth is sold, it consists of a stated number of yards of a given width. The number of yards is fairly standard for cloth of a particular type.

BOM – Abbreviation for: Beginning-of-the month See: Basic Stock Method

BOM Inventory – Inventory counted at the beginning of the month. See: Basic Stock Method, EOM Inventory

Bona Fide – A latin phase meaning “in or with good faith”

Bonded Warehouse – A warehouse under bond to the U.S. Treasury Department, permitted to store goods on which a tax must be paid before they can be sold. See: Public Warehouse

Bonus – 1. (sales definition) A special compensation option that is a payment made at the discretion of management for achieving or surpassing some set of level performance. Whereas commissions are typically paid for each sale that is made, a bonus is generally not paid until the salesperson surpasses some level of total sales or other aspects of performance. the size of the bonus, however, might be determined by the extent to which the sales person exceeds the minimum level of performance required to earn the bonus. thus bonuses are usually additional incentives to motivate salesperson to reach high levels of performance rather than a part of the basic compensation plan. 2. (sales definition) An element in a sales person’s compensation that is paid frequently in a lump sum, often based on subjective judgment of performance.

Bonus Pack – A special container, package, carton, or other holder in which the consumer is given more of the product for the same or perhaps even lower price per ounce or unit than in the regular container.

Booking – (1) Orders for merchandise accepted on hand as at a given time. See: Backlog (2) The act of order taking (accepting)  for goods to be shipped, at a later date. frequently the amount of production is based on the booking of advance orders.

Book Inventory – When a Perpetual Inventory System is in use, the amount of a particular item which should be on hand according to the record at a certain time. The amount by which the actual count is less than the book inventory is called the shortage; the amount by which the actual count is called the overage. 2. An inventory that is compiled by adding units an/or the cost or retail value of incoming goods to previous inventory figures and deducing them from the units and/or cost or retail value of goods on hand at anytime per the perpetual inventory system records.

Booklet – A leaflet expanded to several pages. It allows for much more extensive treatment of a product or institution story than the leaflet, and usually bound in some way. May be made very impressive. See: Brochure

Boomerang Technique – A salesmanship technique used in dealing with objections. The salesperson uses the Prospect’s statements of reasons for not buying as the basis of the very reason for buying. Also called: Conversion Process

Booster – A colloquialism for a professional shoplifter

Borax Goods -Shoddy merchandise made as poorly that price appeal may be determining factor inducing purchase.

Border – A line or elaborate design that surrounds an advertisement. Sometimes verbal material such as the firm’s name or slogan is repeated.

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