Plan for Results This chart shows how content is created. First comes a strategic plan. Management must decide what is the best strategy to attract visitors and search engine attention. After they have a strategy, a content plan is created.…
This chart illustrates how the strategic planner acts as a project coordinator between the various teams. The strategic planner orders market research, works with the analytics people, and the paid advertising services. The content director is responsible for all the…
I am an American now living and working in Philippines, with children in the Asian schools. I can see the Asian model very clearly. Eastern Europe has much better schools than Asia. They are built on the Russian model. If…
Step number one. Go slow. Realize that outsourcing is a long term project. It needs very careful planning. Very often, because of financial pressures people are in a hurry to outsource their product or services. But the longer range programs,…
What are the pros/cons of building a website in-house as compared to outsourcing it? There are many people making assumptions about website development, that may not be valid. We don’t know the location of the questioner. If I assume that…
There are problems associated with hiring programmers and freelancers without proper supervision. Jane contacted us about how to improve the conversions on her website. Also she wanted to start using Pay Per Click. But she did not have any landing…
How to place a value on the website. This is helpful for selling a website. Before any new construction or rebuilding, it’s important to understand how a website appreciated over time. By understanding the value of a website a target…