Glossary

Account Group – The members of the various advertising agency functional departments (such as account management, creative, media planning, research, traffic, etc.) who are assigned to work on an ongoing basis on the projects related to a particular agency client. Account Opener– The gift offered by a bank or savings and loan association to a … Read more

Accelerated Development – The process of speeding up the new product development process. Development can be accelerated in a number of ways, such as speeding up the development process, eliminating unnecessary steps, undertaking two or more development tasks in parallel, or eliminating or minimizing decision-making delays. Acceleration Principle– A postulation in economics that society’s stock of … Read more

Marketing Terms Dictionary AAA – Abbreviation for: American Academy of Advertising, the professional organization of practitioners and teachers of advertising interested in furthering advertising education. AAAA– Abbreviation for: American Association of Advertising Agencies, the national Association of Advertising Agencies. AAF– Abbreviation for: American Advertising Federation, a federation of association of advertisers, agencies, media, advertising, clubs, … Read more