Market Segment

Fun Shopping – Syn: Recreational Shopping Shopping as a form of recreation. Often involves products for which the consumer needs more time to make a choice (e.g., furniture) or products involving status or personal appearance (e.g., clothing). Fun shopping is often combined with other activities such as visits to a theater or restaurant. Future Research … Read more Market Segment


Market Share – Syn: Brand share/Penetration The current or future (desired) sales of a company ( or of one or more of its products or brands) in a particular locality, area, or country, divided by the total sales of all competitive comparison, products or brands. As the definition suggests, there are many different kinds of … Read more Marketing


Consumer Protection Groups – Syn: Consumer unions/Consumer councils See: Consumer unions Consumer Protection Legislation – Laws that have primary objectives of protecting consumers and buyers against among other things, misleading advertising and dangerous products and services. This legislation varies widely by country. See also: Consumer unions Consumer Unions – Syn: Consumer councils/Consumer protection groups Consumers … Read more Demarketing

Advertising Age

Admap -Monthly British magazine, published by Admap Publication 944 Earlham St., London WC2H 9LA). Founded in 1964 “to be the forum for the best thinking in advertising and marketing theory and practice, for decision makers in advertising and those who aid them in making their decisions.” Advertising Age – American trade journal; frequently abbreviated as … Read more Advertising Age

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