Category: Marketing Glossary

Market Segment

Fun Shopping – Syn: Recreational Shopping Shopping as a form of recreation. Often involves products for which the consumer needs more time to make a choice (e.g., furniture) or products involving status or personal appearance (e.g., clothing). Fun shopping is…

Marketing

Market Share – Syn: Brand share/Penetration The current or future (desired) sales of a company ( or of one or more of its products or brands) in a particular locality, area, or country, divided by the total sales of all…

Demarketing

Consumer Protection Groups – Syn: Consumer unions/Consumer councils See: Consumer unions Consumer Protection Legislation – Laws that have primary objectives of protecting consumers and buyers against among other things, misleading advertising and dangerous products and services. This legislation varies widely…

Consumer Protection

Brainstorming – Brainstorm: a sudden, often “unconnected” notion. Method of generating ideas in a group based upon unrestrained thinking and maximum use of imagination. Usually members of the group come up with as many ideas as possible by building on…

Advertising Age

Admap -Monthly British magazine, published by Admap Publication 944 Earlham St., London WC2H 9LA). Founded in 1964 “to be the forum for the best thinking in advertising and marketing theory and practice, for decision makers in advertising and those who…