Category: Marketing

Forums as a marketing tool

When we talk about forums, there are two main areas. Inbound and outbound. Inbound is where people are coming into your website and using a forum on your website. This can be difficult to start and manage. It works best…

Strategic Marketing Plan

I’m amazed how many people contact me asking how to integrate social media into their marketing plan. They read so much about social media and now they want to put it front and center on their plan. They want to…

Research as a Marketing Strategy

Several things are needed for a successful website. One form of strategy is research. Here is a basic overview of how research can form the basis of the website. 1) Determine the goals of the website. This is not as…

Marketing Plan for a Website

Why do we need a marketing plan? Why do we need a plan at all? People often come to us with the website that has no plan. And they don’t understand why they don’t have much Google traffic. When we…

Secondary vs Primary Data

Primary data is the data that you collect yourself. This is the most expensive data. Secondary data is that which is collected by other people. Sources of secondary data may be, industry associations, specialty companies who sell the data, like…

What is Marketing Research ?

Marketing is information about the customer or consumer, or visitor or prospect. It’s the information about the person you are selling to or want to sell to. The research portion is the data collection, the analysis and reporting of the…

Marketing = Customer Relationships

What people want to today is relationships. Almost every city at one time or another had a discount appliance store. Today they’re gone. Circuit City is gone. Best Buy is on its way out. Borders Books is gone, JCPenney is on…

Firm Internet Marketing

What Makes A Good Attorney Website 1) If people Google your name, they should be able to find it easily. The name of the firm should be at the top of the results. All the partners should come up at…

Employees Needed for Website Development

Full Time Part Time Occasional Writers Research and Write articles from the content plan Graphic artist on page graphics, logo, photo editing Info-graphic Services info graphic pages for link building Copywriter titles, headlines, picture captions Programmer CMS theme modifications Project…

Digital Startup Marketing Plan

1) Marketing- Overall plan Targeted Prospect surveys Website with analytics data Feedback mechanism for marketing USP – Unique Selling Proposition Feedback on USP (proof of concept) Pricing 2) Competitor analysis Complete listings SWOT analysis Financial History 3) Projections Cash Flow P&L…