Forums as a marketing tool

When we talk about forums, there are two main areas. Inbound and outbound. Inbound is where people are coming into your website and using a forum on your website. This can be difficult to start and manage. It works best for areas that need tech support. If there’s many people coming to ask questions, and … Read more

Strategic Marketing Plan

I’m amazed how many people contact me asking how to integrate social media into their marketing plan. They read so much about social media and now they want to put it front and center on their plan. They want to use social networking as the tool that brings in all this new business to their … Read more

Research as a Marketing Strategy

Several things are needed for a successful website. One form of strategy is research. Here is a basic overview of how research can form the basis of the website. 1) Determine the goals of the website. This is not as obvious as it looks. Often the goals of the website change. As the market conditions … Read more

Marketing Plan for a Website

Why do we need a marketing plan? Why do we need a plan at all? People often come to us with the website that has no plan. And they don’t understand why they don’t have much Google traffic. When we ask them, who are their potential customers, they have indefinite answers. Sometimes they say anybody … Read more

Secondary vs Primary Data

Primary data is the data that you collect yourself. This is the most expensive data. Secondary data is that which is collected by other people. Sources of secondary data may be, industry associations, specialty companies who sell the data, like marketing companies and others. Secondary data is almost always cheaper to purchase. By gathering primary … Read more

What is Marketing Research ?

Marketing is information about the customer or consumer, or visitor or prospect. It’s the information about the person you are selling to or want to sell to. The research portion is the data collection, the analysis and reporting of the information. It’s that simple. Market research is gathering information about the people who are selling … Read more

Marketing = Customer Relationships

What people want to today is relationships. Almost every city at one time or another had a discount appliance store. Today they’re gone. Circuit City is gone. Best Buy is on its way out. Borders Books is gone, JCPenney is on the ropes, Sears/Kmart is struggling to hang on. The one thing all of the stores have … Read more

Firm Internet Marketing

What Makes A Good Attorney Website 1) If people Google your name, they should be able to find it easily. The name of the firm should be at the top of the results. All the partners should come up at the top of the results if their names are googled as well. 2) You want … Read more

Employees Needed for Website Development

Full Time Part Time Occasional Writers Research and Write articles from the content plan Graphic artist on page graphics, logo, photo editing Info-graphic Services info graphic pages for link building Copywriter titles, headlines, picture captions Programmer CMS theme modifications Project coordinator manages writers, content plan, graphics, programmer, designers Programmer Supervisor critical role to manage the … Read more

Digital Startup Marketing Plan

1) Marketing- Overall plan Targeted Prospect surveys Website with analytics data Feedback mechanism for marketing USP – Unique Selling Proposition Feedback on USP (proof of concept) Pricing 2) Competitor analysis Complete listings SWOT analysis Financial History 3) Projections Cash Flow P&L Investor returns   This is a basic outline. The most important area is section one. … Read more