Category: Market Research

Information about market research described in layman’s terms. Easy to understand cutting-edge techniques

Research as a Marketing Strategy

Several things are needed for a successful website. One form of strategy is research. Here is a basic overview of how research can form the basis of the website. 1) Determine the goals of the website. This is not as…

Secondary vs Primary Data

Primary data is the data that you collect yourself. This is the most expensive data. Secondary data is that which is collected by other people. Sources of secondary data may be, industry associations, specialty companies who sell the data, like…

What is Marketing Research ?

Marketing is information about the customer or consumer, or visitor or prospect. It’s the information about the person you are selling to or want to sell to. The research portion is the data collection, the analysis and reporting of the…