Secondary vs Primary Data

Primary data is the data that you collect yourself. This is the most expensive data. Secondary data is that which is collected by other people. Sources of secondary data may be, industry associations, specialty companies who sell the data, like marketing companies and others. Secondary data is almost always cheaper to purchase. By gathering primary … Read more Secondary vs Primary Data

What is Marketing Research ?

Marketing is information about the customer or consumer, or visitor or prospect. It’s the information about the person you are selling to or want to sell to. The research portion is the data collection, the analysis and reporting of the information. It’s that simple. Market research is gathering information about the people who are selling … Read more What is Marketing Research ?

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