Digital Startup Marketing Plan

1) Marketing-

  • Overall plan
  • Targeted Prospect surveys
  • Website with analytics data
  • Feedback mechanism for marketing
  • USP – Unique Selling Proposition
  • Feedback on USP (proof of concept)
  • Pricing

2) Competitor analysis

  • Complete listings
  • SWOT analysis
  • Financial
  • History

3) Projections

  • Cash Flow
  • P&L
  • Investor returns

 

This is a basic outline. The most important area is section one.   This is often skipped.  A Web property is no different than any other business. It needs careful planning.

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