Google On-Page Factors

Title Tags The title tag is probably the most important factor on the webpage. Without it, it’s unlikely the page will ever rank. Search engines use this is a major guideline to determine what the content is about.
They use this to determine where to categorize the content in their search engine. This is why Google will show missing title tags in Webmaster tools.
Meta Description The meta-description is very important. Google often calls this snippets. By creating a better meta-description, a website can change its position in the search engine results page. Unfortunately, Google does not always honor this tag. They will often test other information on the page as a meta-description. This can be one the most frustrating experiences with webmaster who’s committed to quality meta-description.
SEO-Friendly URLs The URL should be free of special characters, and stopwords.
Content 500+ words Panda, penalizes websites that had “thin content”. Small particles with little or no value.
Content Quality Panda penalizes websites that had poor quality content. These are fluff articles.
Website Loading Speed In 2012, Google made website load speed a ranking factor
Returning visitors Returning visitors themselves are not on page, but the content that keeps them coming back is an on page factor.
Click Through Rate Google measures the amount of clicks on the webpage.
New Content-QDF Query deserves freshness. Google has a patent on this.
Keyword Phrase The keyword phrase is more than just a keyword. The words surrounding it are also relevant.
Headlines Headlines are a major factor in conversion, more conversions means better user experience.
Font size Larger font sizes rank better. 13 point is considered the minimum.
Footer Geo location Google has determined that many quality websites have their name address and phone number in the footer. They correlate this information to the Google places listing.
Content above the fold Google measures content above the fold. Better user experience above the fold, affects overall rankings.
Ads above the fold Too many ads or large ads above the fold are negative ranking factor.
Duplicate content Duplicate content is more commonly seen on shopping carts, where people use the manufacturer’s description of the product. It is a serious negative ranking factor.
Text color / hidden text Hidden texts, is considered a black hat technique. Webmasters should be careful that the text color is high contrast. This also affects user experience.
Navagation Poor navigation is a negative ranking factor. Navigation can affect the internal linking structure of the website.
Keyword placement onpage Keywords placed near the top of the page have a different effect than those placed at the bottom.
Keyword in Domain name Exact match domains are still effective content is high-quality.
Keyword Stemming Google has introduced its own word stemming search technology. It basically means that on some queries, Google looks not only for the searched keywords, but also for their variants. They also have a patent on this technology.
Age of page vs. age of site Newer pages can get different ranking.
Poor spelling and grammar Google has said that this is a negative ranking factor.
Image names Google uses the image names to give them a clue about the content of the page. Image001.jpg is not helpful.
Rich Snippets In some areas rich snippets can improve the ranking of the webpage.
Comments Comments on the webpage increase the QDT, and can enhance the user experience.
Keyword Stuffing Keyword stuffing is a negative ranking factor. It is often practiced by inexperienced Seo people.
meta-keywords meta-keywords are ignored by Google, and are negative ranking factor for Bing
uptime Websites with hosting problems often experience negative ranking.
Broken links broken links are for user experience and indicate that the webmaster is not paying attention to the website.
Alt Tags of Images In some cases all takes can help Google understand more of the content on the page.

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