Strip-Type Shopping Center – A shopping center in which stores are aligned along a thoroughfare, usually set back some distance from the street to permit front parking.
Stub Control – A perpetual inventory system of unit control in which sales information is obtained from stubs of price tickets rather than from sales checks, scanning of bar codes, or other sources.
Style-Out – A method of pinpointing the determinants of consumer demand for fashion merchandise, whereby buyers and/or merchandise managers physically inspect fast-selling and slow-selling items to determine their customer-attracting features.
Subliminal Advertising – Advertising messages that are supposedly disguised so that they are not able to be overly seen and/or heard yet are nevertheless effective in persuading members of the audience. there is no scientific evidence to indicate that this approach is effective communication and, if there were convincing evidence of effectiveness, the approach would likely be prohibited as deceptive business practice.
Subliminal Perception – 1. (consumer behavior definition) A psychological view that suggests that attitudes and behaviors can be changed by stimuli that are consciously perceived. 2. (consumer behavior definition) The perception of or response to a stimulus that the perceiver is unaware of perceiving and can not recognize. The stimulus is below the perceiver’s limen, or perceptual threshold.
Submissive Selling Style – A selling style often used by excellent socializers who like to spend talking about non-business activities. These salespeople usually are reluctant to obtain commitments from prospects.
Substitute Product – The products that are viewed by the user as alternatives for other products. The substitution is rarely perfect, and varies from time to time depending on the price, availability, etc.
Suggested Retail – A recommend list price submitted by a manufacturer or other vendor to a retailer.
Summated Rating – A self-report technique for attitude measurement in which subjects are asked to indicate their degree of agreement or disagreement with each of a number of statements; a subject’s attitude score is total obtained by summing the scale values assign to each category checked.
Supply House – A middleman selling industrial goods to manufacturers or other business or institutional users. Generally, this is a distributor, wholesaler, or jobber.
Supply-Pushed Innovation – Innovation that is based at least partly on the abilities and outputs of technical engineering and research and development functions. It involves making what the organization is able to make. It is commonly called technology-driven innovation and contrasts with demand-pulled innovation.
Surcharged – An additional charge for performing service that is assessed over and above the base rate.
Sustainable Competitive Advantage – A sustainable competitive advantage exists when a firm is implementing a value-creating strategy not simultaneously being implemented by any current or potential competitors and when these other competitors are unable to duplicate the benefits of these strategy. the sustainability of a competitive advantage depends upon the possibility of competitive duplication. Invisible assets may allow a firm to sustain a competitive advantage.
Switch Trading – A mechanism that can be applied to barter or countertrade. A professional switch trader, switch trading house, or bank steps into a simple barter arrangement, clearing arrangement or countertrade arrangement when one of the parties is not willing to accept all the goods or the clearing credits in a transaction. the switching mechanisms provides a secondary market for countertraded or bartered goods and credits.
Symbolic Interaction – A sociological theory that focuses on the formation of the self through interactions with other people. The meaning attached to products is a function of the interaction of the self and others to the object.
Syncratic Decision Making – A pattern of decision making within a family in which most decisions are made jointly by both spouses.
Syndicated Research – The information collected on a regular basis that is then sold to interested clients (for example, Nielsen Television Ratings).
Synectics – A joining together of different and seemingly irrelevant elements and people into a problem-stating and problem-solving group.
Systematic Sample – A probability sample in which every kth element in the population is designated for inclusion in the sample after a random start.
Systems Selling – An approach aimed at providing better service and satisfaction to customers, through the design of well integrated groups of interlocking products, together with the implementation of a system of production, inventory control, distribution, and other services, to meet major customers’ needs for a smooth-running operation.
Tabulation – A procedure by which the number of cases that fill into each of a number of categories are counted.
Tachistoscope – A device that provides the researcher timing control over a visual stimulus; in marketing research, the visual stimulus is often a specific advertisement.
Take One Pad – A packet coupons, refund blanks, or other promotional offers attached to or placed near the product being promoted.
Take Transaction – The sale of goods that are turned over to the customer immediately upon closing the sale rather than delivered.
Target Market – The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that sub-market in order to accomplish its profit objectives.
Target Market Identification – The process of using income, demographic, and lifestyle characteristics of a market and census information for small areas to identify the most favorable locations.
Target Return Pricing – A method of pricing that attempts to cover all costs and achieve a target return.